Introduction

The music videos that Big Sean has dropped for Detroit 2 (“ZTFO”, “Wolves”, and “Lithuania”) have all incorporated spiritual elements. In “ZTFO”, for example, Big Sean channels the transcendent energy of the Buddha as he levitates around his house. In “Lithuania” the spirituality leans more toward the paranormal and works…


Introduction

Tierra Whack is one of the most unique rappers in the game today. Most know her from her 2018 album Whack World, which consisted of fifteen one-minute tracks and propelled her onto the coveted 2019 XXL Freshman list. She is now releasing weekly singles as she gets closer to dropping…


Introduction

For better or worse, 100 gecs has emerged as one of the defining voices of Gen Z. Their post-ironic music is polarizing yet catchy. They take the absurdities of modern pop music — boastful lyrics and overproduced tracks — to the extreme. …


With a global pandemic making filming difficult to impossible and an economic downturn taking a toll on smaller artists, it’s fair to say that the music video medium is in a tough spot. Yet despite, or perhaps because of, these challenging conditions, the music videos released this year have had…


Music Video Analysis: “Digital Witness” by St. Vincent

by Colin Hodgson

Introduction

Although the number of U.S. adults that use social media has doubled in the last decade, hostility towards social media has risen as well. According to a recent survey by The Verge, less than half of all Americans trust the three major social media outlets (Facebook, Instagram…


Recap

In “Lessons Learned”, Matt & Kim show the freedom and joy that comes with individuality. Erykah Badu reaffirms how important individuality is with “Window Seat”, but also calls attention to the harsh backlash you will face if you try to gain independence. This takes the form of groupthink, which stifles…


Recap

The music video for “Lessons Learned” by Matt & Kim shows how rewarding the act of asserting your individuality can be. In a spontaneous single-take video shot in Times Square, the couple strips naked in front of tourists and cops before Kim runs into the street and gets hit by…


Introduction

Imagine this: you’re walking down the street, minding your own business. Maybe you’re on the way to the grocery store, or maybe you’re walking your dog. You turn a corner and you’re suddenly inches away from a streaker, fully naked and acting as though it’s just another day. Would you…


Music Video Analysis: “feel away” by Slowthai

by Colin Hodgson

Slowthai’s most recent music video for “feel away” featuring James Blake and Mount Kimbe is an odd one. Set in a maternity ward, Slowthai proposes to his girlfriend, then suddenly becomes pregnant and gives birth. …


Music Video Analysis: “I Know the End” by Phoebe Bridgers

by Colin Hodgson

Introduction

When I first watched Phoebe Bridgers’ recent video for “I Know the End”, I was immediately hooked. I couldn’t stop watching, even though I had never heard of her and usually don’t listen to indie rock. The song and the video were both very good, but I…

Colin Hodgson

Analyses of some of the most interesting and important music videos of the past decade.

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