The Power of Persistence in Tierra Whack’s “Dora”


Tierra Whack is one of the most unique rappers in the game today. Most know her from her 2018 album Whack World, which consisted of fifteen one-minute tracks and propelled her onto the coveted 2019 XXL Freshman list. She is now releasing weekly singles as she gets closer to dropping her next album. One of these singles is “Dora”, a call to persist and explore like Dora the Explorer. The video is particularly relevant during the pandemic.


“Dora” was released on October 29, 2020. The music video was directed by artist Alex Da Corte with contributions from artists around the world. Animation isn’t new to Tierra Whack — all of her single and album covers are animated and many of her music videos feature animation. She tends to use animation for its playful and wacky qualities, which pairs well with her unique style of music.

Tierra Whack. “Dora”, Interscope Records, 2020.


Through the use of the Muppets and the imagery of opening a never-ending set of doors, De Corte and Tierra Whack visualize the need for persistence in the face of seemingly insurmountable environmental adversity such as a pandemic. In a broader sense, this call for perseverance is depicted with the adventurous and energetic action within such a constricting 1:1 aspect ratio. Finally, the ability on the part of the artists to use materials found in their houses to create these visuals, as well as collaborating from a distance, embodies Tierra Whack’s message of exploring with persistence. Just like Dora, they went on an adventure to create this video. If they can do it, so can we.

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